Articles & insights
News on Share of Search and how to use search data to improve marketing performance.
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Introducing SearchShare 2.0
The new standard in share of search analytics
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HyperionDev: OOH campaign creates a surge in share of search
Global tech education provider HyperionDev's OOH advertsing campaign for its Online Coding Bootcamp delivered a huge demand impact, all measured through SearchShare.
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Oatly: Tracking Share of Market
The global plant-based movement has gained huge momentum over recent years. A range of new products and brands, such as Oatly, has hit the market. Meanwhile, events such as 'Veganuary' are achieving mainstream success.
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Share of Voice vs Share of Search
Share of Voice and Share of Search are both gauges for the market a brand owns in its category relative to its competitors.
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The Premier League Share of Search Table
The popularity of the English Premier League compared to other leagues around the world continues to strengthen, with the combined revenue for all 20 English Premier League Clubs projected to be around €6.1 billion for the 2021/22 season.
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Use SearchShare by location
Share of Search is a powerful proxy for brand market share, but its location insight helps you go much further.
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Will SearchShare work for my business?
Is Share of Search (SoS) effective across the marketing landscape? Does it have the same strong correlation to Share of Market (SoM) in different types of industries, countries and languages? Will SearchShare work for my particular type of business?
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What is SearchShare?
SearchShare tracks brand Share of Search. It transforms Google search volume data into a powerful indicator of your brand's market share. You can use it to track how advertising activity affects your brand searches in your category. And with precise market share forecasting, you can make more strategic business decisions.
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What is Share of Search?
Share of Search (SoS) is a method of tracking brands and advertising accurately, using Google search data. It helps brands demonstrate a very clear relationship between advertising, search, and sales. Importantly, it's a powerful, leading indicator for market share.