In the Media
Explore how advertising and marketing thought leaders such as
Les Binet, Peter Field, James Hankins and Mark Ritson are talking about Share of Search.
The Institute of Practitioners in Advertising (IPA)
In this video, Les Binet, Group Head of Effectiveness, adam&eveDDB, presents his analysis of Share of Search as a predictive measure for market share.
Marketing Week
In this column for Marketing Week, brand consultant and columnist Mark Ritson argues the merits for ‘share of search’ to replace ‘share of voice’.
The Institute of Practitioners in Advertising (IPA)
Vizer Consulting's James Hankins presents findings from the cross-industry IPA Share of Search think tank, Share of Search (SoS) appears to represent 83% of a brand’s Share of Market (SoM) on average.
Campaign
Effectiveness guru Les Binet urges marketeers to measure google searches to predict brand health, using Share of Search to reveal predicted market share.
