How it works
SearchShare is a piece of cake to use and get started. So, you can supercharge your
marketing performance to win a bigger slice of search. And market share. No tech wizardry to
learn. Just compelling, customised and accurate reports to impress clients.
STEP 1
Select your search
Choose which brand and/ or category you want to track (your slice of search).
STEP 2
Set your keywords and locations
Select the keywords and locations that are relevant for your brand/category.
STEP 3
Monitor your slice
Track search volume to understand:
- 12 Month Moving Average % Share of Search
- 3 Month Moving Average % Share of Search
- Monthly average search volume
- Underlying Search Term volumes per Entity
Plus, use our Google News tool to explore insights on performance for any month shown in the charts.
STEP 4
Serve your cake
See your SearchShare results in easy-to-digest bitesize chunks.
How is Share of Search calculated?
Search data is accessed via Google’s keyword data API and is gathered across a period of 12 months.
Once that data has been aggregated against either monthly search data for competitor brands in the category or against the generic category terms, your Share of Search metric is calculated (a rolling 12-month average) using the following formula:
Searches for brand X / Searches for all brands being analysed
Why share of search?
Share of Search is a powerful metric a company of any size can use as an accurate proxy for the crucially important, but often expensive, calculation of a brand’s market share.
Search data accurately shows consumer intent without the filter of a traditional brand survey, revealing how people are really behaving towards brands.
