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SearchShare is a brand and category demand tracking tool. Marketers use
SearchShare to discover their brand’s share of the market easily, report on performance and grow market share using Google Search data.
The relationship between surveys and purchase behaviour is often surprisingly weak. As David Ogilvy once said: “Consumers don’t think how they feel. They don’t say what they think, and they don’t do what they say.” Google is the world’s biggest database of human intentions. Using SearchShare presents a powerful research tool, with rich data on what people are going to do, think, feel, and buy.
Over a year there can be lots of noise in the market, so a 12-month analysis smoothes this out and provides a more accurate picture of brand and category performance. However, you will still be able to see monthly performance at a granular level to gain a complete understanding of market share changes.