Explore our blog for news on Share of Search and
how to use search data to improve marketing performance.
The SearchShare Blog
Find out more about Share of Search from different industries and sectors,
and how you can use SearchShare to earn more market share.
HyperionDev: OOH campaign creates a surge in share of search
Global tech education provider HyperionDev’s OOH advertsing campaign for its Online Coding Bootcamp delivered a huge demand impact, all measured through SearchShare HyperionDev offers online ...Read article →
Share of Voice vs Share of Search
Share of Voice and Share of Search are both gauges for the market a brand owns in its category relative to its competitors. Share of Voice measures several ...Read article →
Oatly: Tracking Share of Market
The global plant-based movement has gained huge momentum over recent years. A range of new products and brands, such as Oatly, has hit the market. Meanwhile, ...Read article →
The Premier League Share of Search Table
The popularity of the English Premier League compared to other leagues around the world continues to strengthen, with the combined revenue for all 20 English ...Read article →
Use SearchShare by location
Share of Search is a powerful proxy for brand market share, but its location insight helps you go much further. One of SearchShare’s greatest benefits ...Read article →
Will SearchShare work for my business?
Is Share of Search (SoS) effective across the marketing landscape? Does it have the same strong correlation to Share of Market (SoM) in different types ...Read article →
What is SearchShare?
SearchShare tracks brand Share of Search. It transforms Google search volume data into a powerful indicator of your brand’s market share. You can use it ...Read article →
What is Share of Search?
Share of Search (SoS) is a method of tracking brands and advertising accurately, using Google search data. It helps brands demonstrate a very clear relationship ...Read article →