Share of Search for smart marketers

Transform Google search volume data into a powerful indicator of your brands’ share of market and reach new peaks.

Measure Brand Impact Across on and off line activity

Attribute value to marketing campaigns accurately

Assess campaign effectiveness for long-term brand building

Unlock key metrics to drive sustainable growth

Act from rich insight on how brand awareness varies by region

Use intelligent search to develop geo-location potential

Plus
£49/month

  • 1 Reports
  • 4 competitor entities per report
  • Past 12 months historical data
  • Single geographic region
  • 5 keyword phrases per entity
  • Export data to CSV
  • Branded Embeddable Dashboard
  • Monthly branded auto emails
Sign up
Pro
£89/month

  • Up to 5 Reports
  • 10 competitor entities per report
  • Past 24 months historical data
  • Compare Up to 3 geographic regions
  • Unlimited keyword phrases per entity
  • Export data to CSV
  • Branded Embeddable Dashboard
  • Monthly branded auto emails
Sign up
Agency
£249/month

  • Unlimited Reports
  • 10 competitor entities per report
  • Past 5 years historical data
  • Unlimited geographic regions
  • Unlimited keyword phrases per entity
  • Export data to CSV
  • Branded Embeddable Dashboard
  • Monthly branded auto emails
Sign up

Why share of search?

SoS is a powerful metric a company of any size can use as an accurate proxy for the crucially important, but often expensive, calculation of a brand’s market share.

SoS allows challenger brands to level the playing field, understand the market landscape in the same way as their competitors, and punch above their weight.

Search data x market share

Search data accurately shows consumer intent without the filter of a traditional brand survey, revealing how people are really behaving towards brands.

SoS has a strong correlation with market share and is a great indicator in identifying trends in market share, allowing the ship to be steered well ahead of the significant effects of changing market share.

How does it work?

Search data is accessed via Google’s keyword data API and is gathered across a period of 12 months.

Once that data has been aggregated against either monthly search data for competitor brands in the category or against the generic category terms, your SoS metric is calculated (a rolling 12-month average).

Unlock the power of SoS

By putting search data insight at the heart of your brands’ marketing, you can measure brand interest and awareness in relevant categories long-term.

Understand how campaigns have shifted demand and in which regions, to help inform and develop the media mix that will make the biggest impact.

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Share of Voice vs Share of Search

Learn the key differences between Share of Voice and Share of Search. Use both measures to calculate market position and win market share.

Use SearchShare by location

Share of Search is a powerful proxy for a brand’s market share, but its location insight by geographic region helps you go much further.

What is SearchShare?

Discover how SearchShare works by transforming Google search volume into a powerful indicator of your brand’s share of market.

What is Share of Search?

Learn about Share of Search, how to track brands accurately and the relationship between search, sales and advertising.


Learn more about Share of Search

Learn more about Share of Search as a brand measure by signing up to our email newsletter. We share case studies and best practices to help you undertand how you can best use Share of Search to help your brand.

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